Monday, February 8, 2010

naturevsfuture: organic-futurism

Launched in the spring of 2002, naturevsfuture was born out of a desire to generate unique designs that would blend imagination with architecture, nature with technology, and fashion with eco-consciousness. Founded by Parsons alum and Brooklyn native Nina Valenti, naturevsfuture is a striking fusion of classic and cutting-edge, with a futuristic aesthetic that employs the use of innovative sculptural design and sustainable fabrics. Using the body as a palette, and adding the elements of balance, line quality, rhythm and movement to the mix, Valenti constructs clothing that is functional, comfortable, bold, and fitting to the shape of the female physique. Trading her former m├ętier of designing streetwear for her new organic-futuristic line, Valenti now focuses on creating pieces that not only defy contemporary trends, but also confronts the plight of our environment. In an effort to address these environmental concerns and promote the need to preserve and respect the earth, Valenti increasingly incorporates organic, sustainable, renewable, and biodegradable materials in the collection each season. These fabrics include organic cotton, organic wool, hemp, soy, bamboo, seacell, lyocell, and Ingeo (created from corn), as well as recycled and technological fabrics such as Polartec (made from soda pop bottles or industry waste). This eco-conscious approach to fashion is the basis for her line as well as the inspiration for the brand's name-- "The more we advance the more we need to consider nature before we deplete it. In this tension to find balance is the living energy of the collection and hence the name," says Valenti.

In the span of a few years, naturevsfuture has garnered an impressive amount of positive attention from the press including reviews in WWD, Italian Vogue, ELLE Girl, Nylon, Fader, The New York Times, Time Magazine, as well as featurettes in online magazines such as Treehugger, The Huffington Post, Trendcentral, Daily Candy, and The In addition, naturevsfuture has also made onscreen appearances on the Today Show, General Hospital, Gilmore Girls, and What Not to Wear. With so much already accomplished, what's next for this futuristic brand? Menswear.

Check out naturevsfuture at their website here: to be updated on news events about the brand, press releases, as well as access their online store.

Naturevsfuture will be presenting their fall collection at the NOW Fall 2010 Showcase. Spring immediate collection will also be available.


Yamin said...

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


What's Happening Right NOW... said...

Thanks so much Yamin! So glad you enjoy!