NOW arrived in Paris!

The designers of the NOW SHOWCASE didn’t have much time to enjoy one of the most beautiful and lovely cities of Europe. After arriving in Paris it was time to get things ready to role! At their own risk the designers of Fleabags, JAI & JAI Activewear, ARTAYA, Kelly Lane, Heidi Roland, Ailin and Origin 23 took a couple of metro trains, packed with suitcases full of their fall 2011 creations. The trip to Porte de Versailles was an adventure on itself.

Florence, the coordinator of So Ethic, gave us a warm welcome in Hall 7. And after a long day we magically transferred the cold white space into a cozy, natural area full of the most beautiful sustainable and organic bags, clothes and accessories.

To get a bit of a feeling about how it works getting our ambitious and excited ready for a trade show, of course we have some pictures. NOW get that champagne popping! We are totally ready to make our debut in Paris!

Why NOW SHOWCASE at SO ETHIC PARIS?

NOW co-founder Eileen Moran of Origin23 Showroom says “I first attended this Prêt à Porter Paris in '08 and was impressed with how many incredible designers were there from so many countries showcasing ‘their take’ on ethical fashion, especially England, such as Ciel among others, but was curious why there were not more eco designers from the US on display at that time. Since starting up NOW Showcase in NYC 3 years ago and since my last visit to this show in Paris, the US community of designers committed to working fairly has grown exponentially... its amazing to see. The designers we invited to bring with us are a fresh and dynamic sampling of what the US has to offer right NOW”

Eileen Moran
NOW co-founder and founder of Origin Twenty Three
www.origintwentythree.com

What is in the future for NOW? PARIS

First-ever partnership of NOW Showcase at So Ethic Prêt à Porter Paris

With a mission to promote US designers SoEthic Prêt à Porter Paris has invited a handful of designers to participate in the Fall 2011 show next week!

Featuring 6 up and coming US designers from NYC, DC, Pittsburg and Philadelphia who are all showing Handbags, Jewelry, Women’s Ready To Wear, Outerwear and Accessories lines for the first time in Paris.

NOW that's a good start to the year!

Looking at the NOW...

www.savethegarmentcenter.org

On the terrace at one of our NYC shows.

There are always treats and surprises for you when your in with The NOW.

Ace Marketing sponsored these eco-friendly notebooks that we gave away at the last show! Did you get one?

NOW Collaborations....

NOWSHOWCASE usually occurs during NYC Market Week, alongside D&A, Coterie and Train. Last season, its 5^th, for the first time ever, The Train, The Box, and Rendez-Vouz collaborated with NOW Showcase in a rare NY Market Week partnership in the Terminal building opening the flow of attendees to each others show drawing 600 visits from U.S., European and Asian buyers. All of the designers are known for the show’s conscious credo and forward style: Fair. Sustainable. Forward….That’s why buyers from high-end retail like Harvey Nichols, Takashimaya Tokyo, Fred Segal, Joan Shepp, Anthropologie and ABC Carpet & Home write orders every season. NOW lines are also carried at edgy boutiques, like New York’s Kaight, Santa Barbara’s Wendy Foster, Chicago’s Bonnie and Clyde’s, and LA’s Thesis.

Its all about the NOW right!!!

Happy New Year with Love from The NOW Showcase crew

2011 is going to be a fantastic Year and we at The NOW Showcase are super excited about this season....NOW is going Global, so stay tuned!!!!

Paris here we come...

At the start of a new eco-fabulous decade Now Showcase is taking six ethical designers on a trip to Paris! How fantastic is that?! With a special feature at the So Ethic PRÊT À PORTER PARIS show, US brands JAI & JAI Activewear, Fleabags, Ailin, ARTAYA, Kelly Lane, Heidi Roland and Origin 23 are ready for some Euro fun.

From the 22nd-25th of January you can admire amazing, real
American, eco-friendly Handbags, Jewelry, Women’s Ready To Wear, Outerwear and Accessories lines for the first time in booths F114 and F116, Hall 7 of Port de Versaille.

*Fleabags

Fleamarket addicts Shira Entis and Alexandra Bell craved a convenient yet fashionable tote to fit all of their finds and launched their company Fleabags with an inspired carry-all that is luxurious, modern, and eco-minded. The collection is comprised of a signature year-round framed tote, distinguished by a hand-written edition number, and seasonal limited-edition styles using vintage and

one-of-a-kind materials.

*JAI & JAI Activewear created by NYC based British Designer Kizzy Knight is a Playfully Regal Ethical Apparel brand for Ambassadors of Contemporary Elegance. Smart Design = Sustainability = Contemporary Elegance.*Origin Twenty Three, NYC based ethical fashion agency, will be there to represent this collection.

*Ailin means “compassion for nature”, a representation of designer, Erin Bell’s Chinese name. Her line is a fashion-focused women's apparel and outerwear brand designed for accomplished female climbers, surfers, skiers, riders, runners, yogis and explorers and is dedicated to the ongoing development of sustainability and environmental responsiveness within the outdoor apparel industry through integration of eco-friendly fabrics, manufacturing, packaging, distribution, and consumers end-use making Ailin truly compassionate for the nature that the collection was created to celebrate.

*Kelly Lane creates bold compositions of color, print, and line to form flattering silhouettes for women that are as wearable as they are stylish from eco-friendly fabrics and ethically produced by a family-run business in New York’s garment district. The result is limited run, high-quality clothing with a conscience.

*Heidi Roland accessories collection of sustainably sourced leather and feathers, Heidi Roland, is keeping sound social and environmental action at the forefront of decisions. Heidi Roland reminds us that fashion is not about changing who you are on the outside, but rather about expressing who you are on the inside.

*ARTAYA This eco label was recently named one of the "District's most promising design talents" in The Washington Post, Dana Ayanna Greaves is making an impact with her ethical line of recycled paper jewelry. Her designs combine multi-cultural influences with graphic prints and modern shapes.

Paris here we come!