The designers of the NOW SHOWCASE didn’t have much time to enjoy one of the most beautiful and lovely cities of Europe. After arriving in Paris it was time to get things ready to role! At their own risk the designers of Fleabags, JAI & JAI Activewear, ARTAYA, Kelly Lane, Heidi Roland, Ailin and Origin 23 took a couple of metro trains, packed with suitcases full of their fall 2011 creations. The trip to Porte de Versailles was an adventure on itself.
Florence, the coordinator of So Ethic, gave us a warm welcome in Hall 7. And after a long day we magically transferred the cold white space into a cozy, natural area full of the most beautiful sustainable and organic bags, clothes and accessories.
To get a bit of a feeling about how it works getting our ambitious and excited ready for a trade show, of course we have some pictures. NOW get that champagne popping! We are totally ready to make our debut in Paris!
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