Wednesday, January 12, 2011

Paris here we come...

At the start of a new eco-fabulous decade Now Showcase is taking six ethical designers on a trip to Paris! How fantastic is that?! With a special feature at the So Ethic PRÊT À PORTER PARIS show, US brands JAI & JAI Activewear, Fleabags, Ailin, ARTAYA, Kelly Lane, Heidi Roland and Origin 23 are ready for some Euro fun.

From the 22nd-25th of January you can admire amazing, real
American, eco-friendly Handbags, Jewelry, Women’s Ready To Wear, Outerwear and Accessories lines for the first time in booths F114 and F116, Hall 7 of Port de Versaille.


Fleamarket addicts Shira Entis and Alexandra Bell craved a convenient yet fashionable tote to fit all of their finds and launched their company Fleabags with an inspired carry-all that is luxurious, modern, and eco-minded. The collection is comprised of a signature year-round framed tote, distinguished by a hand-written edition number, and seasonal limited-edition styles using vintage and

one-of-a-kind materials.

*JAI & JAI Activewear created by NYC based British Designer Kizzy Knight is a Playfully Regal Ethical Apparel brand for Ambassadors of Contemporary Elegance. Smart Design = Sustainability = Contemporary Elegance.*Origin Twenty Three, NYC based ethical fashion agency, will be there to represent this collection.

*Ailin means “compassion for nature”, a representation of designer, Erin Bell’s Chinese name. Her line is a fashion-focused women's apparel and outerwear brand designed for accomplished female climbers, surfers, skiers, riders, runners, yogis and explorers and is dedicated to the ongoing development of sustainability and environmental responsiveness within the outdoor apparel industry through integration of eco-friendly fabrics, manufacturing, packaging, distribution, and consumers end-use making Ailin truly compassionate for the nature that the collection was created to celebrate.

*Kelly Lane creates bold compositions of color, print, and line to form flattering silhouettes for women that are as wearable as they are stylish from eco-friendly fabrics and ethically produced by a family-run business in New York’s garment district. The result is limited run, high-quality clothing with a conscience.

*Heidi Roland accessories collection of sustainably sourced leather and feathers, Heidi Roland, is keeping sound social and environmental action at the forefront of decisions. Heidi Roland reminds us that fashion is not about changing who you are on the outside, but rather about expressing who you are on the inside.

*ARTAYA This eco label was recently named one of the "District's most promising design talents" in The Washington Post, Dana Ayanna Greaves is making an impact with her ethical line of recycled paper jewelry. Her designs combine multi-cultural influences with graphic prints and modern shapes.

Paris here we come!

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